هتتعلم إيه في الكورس ده
- From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
- In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
- Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
محتوى الكورس
Factor Analytics
- Tell me your services
- What is your products
- Do this quiz
Cluster Analytics
- 2nd lesson
Multi-dimensional scaling
- Final Lesson